BLOG

Memory ver. (press photo 4)

Owning Every Chapter: YOOMEi on Creativity Without Compromise

After five years in the industry — from her early days in ZIOLETTA to her solo J-rock era — YOOMEi is stepping into a bold new chapter. Blending retro City Pop with her love for idol culture, anime, and storytelling, she’s creating a vibrant universe all her own. I had the pleasure of interviewing YOOMEi recently, and she opened up about rebranding without erasing her past, the challenges and joys of her redebut, and why she believes it’s always better to try — even if you fail — than to live with regret. YOOMEi: I’m very grateful for my different Read more…

By Jeanne Sharp, ago
1000015982

Side Quests and Sound Checks: Jay Choe’s Unconventional Path Through K-Pop

Jay Choe describes his career as “a long chain of side quests,” a phrase that perfectly encapsulates his journey through the K-pop industry. From starting as a concert staffer in 2009 to navigating the complexities of international artist debuts, Jay has worn many hats. We sat down with him to discuss his career path, the intricacies of the work, and his advice for aspiring industry professionals. The Beginning of a K-Pop Career Q: You describe your career as “a long chain of side quests.” Can you tell our readers how you got started in the K-pop industry and what you’re Read more…

By Jeanne Sharp, ago
Kevin Woo Deja Vu 3

Kevin Woo Soars with New Single “Deja Vu” – A Global R&B Dance Anthem

Multi-talented artist Kevin Woo is making waves with his upcoming single, “Deja Vu,” set for release on March 28, 2025. The R&B dance track, produced by TRINITY, captures the intoxicating feeling of an instant, familiar connection with someone new. Written by Woo alongside Adien Lewis, Vanessa Jefferson, and Conley Patillo, the song is poised to become a springtime favorite for fans worldwide.  

By Jeanne Sharp, ago
Big Ocean Bright

Big Ocean’s New Single brighT: A Groundbreaking K-Pop Collaboration

Big Ocean’s latest single, brighT, has been making waves since its release on February 10, 2025. This dynamic K-pop track blends drum and bass with Jersey club rhythms, showcasing a unique fusion of cutting-edge AI technology and heartfelt musical expression. The song is the result of a powerful collaboration between SK Telecom (SKT), the Korea Federation of Disabled Persons’ Organizations (KPDO), Parastar Entertainment, and the Gyeonggi-do Cultural Foundation. brighT: A Celebration of AI Innovation and Inclusivity To mark the 25th anniversary of SKT and KPDO’s commitment to advancing IT skills for young people with disabilities, the Happy AI Coding Challenge Read more…

By Jeanne Sharp, ago